Laura really inspired me with her design of the zipper coin purse, and I'd been dreaming of a ruched Veronica for some time. The Veronica is my favorite shape, and while we don't offer a ruched version as of yet, it's always fun to try something new and test it out.

The joy is in the details for me:

Because the Veronica shape has a zipper closure, the lining can become whatever brings a smile to your face when you unzip your bag. Mine is aqua, and I chose to add a secondary fabric shell to my interior zipper pocket:
I loved this nesting doll print from the moment Laura brought it in, but didn't want a black-based exterior for my summer bag. The hot pink tag is a remnant from days gone by - We change our tag color every 2,000 items. This one is from about 7,000 ago, and happened to be floating around my workstation, clearly waiting for me to design this bag!I also added two cell phone pockets, one for my phone, and one for a Laura Bee Snap Coin Purse, which fits perfectly into the standard cell phone pocket size:

The question of capacity always arises when people are choosing their bag shape in the store. For me, the Veronica shape even works as a carry-on for air travel - My snacks, magazines, and ipod all fit snugly inside along with all of my regulars:

This bag may be a little crazy for some, but to me it is a neutral, happy, summertime carry-all that makes me smile every time I see it.

3 comments:
I love this bag, Ash! You are so talented and creative! You have definately found your calling!! :) I am absolutely gonna stop by the LB store the next time I'm up in the Seattle area... in fact, I might even have to bring in my own fabric and have you make me something. ;) Keep it up; your LB blog always makes me smile!
I could see your wheels turning the moment that wood grain fabric came into the store.
Your ugly doll has a posh new purse to call home!
AHHHHH!!!!! I LOVE that bag! It's so cute and adorable...very you. I sent some of my friends in NYC links to your website. Expect some orders verrryyyy soon. :)
LOVE IT! LOVE YOU!
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